Welcome to The Bitter End. Today’s post is a little off the beaten path. A few weeks ago, I was approached to do a review of Andrew Loog Oldham’s Stone Free. Since we talk about true stuff on Fridays, I thought today would be a good day to run it.
Before we talk about Andrew’s wonderful book, I need to announce the winner of this week’s Forever Road e-ARC drawing. The winner is…
Lisa, I’ve contacted you via email. If you don’t get the email, please email me at catierhodes (AT) gmail (DOT) com.
Okay. Now that we’ve got that out of the way, let’s talk about Stone Free by Andrew Loog Oldham.
In his late teens, Oldham worked as a publicist for Joe Meek. His early jobs included work with Bob Dylan and The Beatles. In 1963, at the age of nineteen, Oldham discovered The Rolling Stones. Seeing the potential to market them as the “anti-Beatles,” he took over their management.
Using his innate understanding of the techniques used by other hustlers in the music business, Oldham invented strategies which propelled The Rolling Stones to superstardom. In addition to his business acumen, Oldham is known for his wild exploits, which are alluded to in The Rolling Stone’s song “Andrew’s Blues.”
Andrew Loog Oldham is also the author of Stoned, 2Stoned, and Rolling Stoned.
By the age of 19, when he discovered the Rolling Stones and became their first manager and producer, Andrew Loog Oldham was already a force to be reckoned with. One of the Sixties’ original tycoons of teen, Oldham absorbed the art of the hustle firsthand from such mentors as Brian Epstein, Albert Grossman, Don Arden and Phil Spector. Now in Stone Free, the third in a series of highly acclaimed memoirs, Oldham shares fifty years of lessons learned with a world in which “We should do less, do it better, and walk the dog more.” Bridging the decades between the long playing record and the digital download, Stone Free is a celebration of the “pimpresario,” stripped naked for your entertainment and instruction.
(From Escargot Books)
Stone Free is Andrew Loog Oldham’s tribute to the hustlers and pimpressarios who inspired his methods of doing business within the music industry. For each great hustler, Oldham provides a short biography, illustrating how the drive for success comes from a person’s origins as well as his intellect.
Sandwiched within these tales of the music industry’s movers and shakers, Oldham paints thumbnail portraits of his own life. He talks frankly about his experiences of growing up the only child of a single mother. We see the entertainment world through the eyes of a born hustler who knew his purpose in the world at a very young age.
I enjoyed Oldham’s writing style. It was both humorous and thought provoking. He invited me to think about the psychology behind fame and the elements that go into creating and marketing a brand.
In the realm of what this book is intended to be–a meditation on the art of the hustle–it delivers exactly what the description promises.
Watch a short interview with Andrew Loog Oldham:
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